Filmmaker and director
Who are you?
I am a New Zealand born filmmaker based in Europe.
Can you tell me about the inspiration and/or message behind the music video for “Alpha Female”?
For the Wild Beasts music video I directed I tried to pull apart the song title 'Alpha Female' and think about what it really meant. I wanted to use the video as a platform to celebrate women boldly going against the grain through affirmative, inspiring action, by following their passions, in this case, through skateboarding. The core message for me is 'big change can start with just one person.' I know I've been inspired to get a skateboard, and even in London people stare when the sound of the wheels against pavement break their thoughts.
What are your thoughts on the overall media representation of women in music, particularly in music videos?
I think media representation of women is still very narrow. I think things are changing with TV embracing female leads in a variety of roles like never before, and their success is proving there's a market for a different kind of female representation. Music videos have always been a great way for people to express themselves, men and women alike. With music artists I believe they have a big say in how they represent themselves, so my questions would be more raised towards the artists themselves - I think there's an incredible platform for women to be role models of self empowerment, and I'd love to see more of that happening.