Every month at HumanHuman tons of discoveries are added, but only a handful, are labelled as promising. These artists are agreed upon by our users as ones to watch and are well on their way to becoming the next big thing in music. What you see below, are the top five promising artists, as decided by the HumanHuman community.
My emotions are all over the place this month, it’s been hot then cold, sunny then overcast, not to mention we’re inexplicably almost half-way through the year. One thing has managed to remain constant, an indisputable flow of energising and exciting music. The HumanHuman community has been beavering away to bring you some really great picks. This month saw Lolo Zouaï take the crown, garnering 24 agrees after only seven months via her unique blend of bilingual contemporary alt-pop. This piece outlines her journey, along with that of London’s Folly Rae, Parisian four piece Dead Sea, experimental writer Madge and blog favourite Charlotte Carpenter. - LL
Seven months ago, perennial tastemaker MusicalHeARTBeat graced HumanHuman with the addition of Lolo Zouaï, an effervescent alt-pop powerhouse and this month’s most promising artist. In the last year Lolo has released a string of undeniable singles including ‘High Highs to Low Lows (Prod. by Stelios)’ which has racked up over 3,000,000 Spotify streams. Her sound is a fluid combination of trap-style sampled beats, buttery synths, staggered vocal patterns and complex melodic arrangements. The latest single ‘Brooklyn Love’ follows that signature soundscape but adds a pitched vocal cut, not dissimilar to a Marian Hill sampled hook; Lolo’s penchant for singing in both English and French is effortlessly refreshing, adding an undeniable element of continental charm. The east-coast chanteuse is most definitely one to keep an eye on; as HillyDilly noted, “Lolo Zouaī is, unquestionably, one of the most exciting R&B-pop artists right now”. - LL
This month’s second pick takes us to London, and comes in the form of emerging synth-pop songstress Folly Rae. Added to HumanHuman over four years ago by influential curator HillyDilly, the talented songwriter has been steadily releasing well crafted contemporary pop bops. Her first two singles ‘U’ and ‘i need u here (cortado)’ gained significant traction, accumulating over 3 million spotify streams and garnered a flurry of enthusiastic blog reviews. “Riding an impossibly low bass groove, “U” hears Rae expound the fickleness of love”, wrote Charlotte Krol for The Line of Best Fit. Musing on the nuanced workings of romantic relationships seems to be Rae’s forté, employing her raw writing style and genuinely emotive vocal delivery. ‘Sniper’, the most recent single, sees Rae push her sound even further; with an unabashedly bouncy beat opening up into an anthemic Tove Styrke esque chorus. - LL
Dead Sea are a Parisian four-piece who describe their sound as ‘turbo chillwave’. Discovered by Blubb Blubb three years ago, the band have been going from strength to strength. Fizzing electronic drums collide with cascading synth melodies, laying an expansive bed for Dead Sea’s gorgeously smooth vocals. Their second single ‘Lotion’ saw the band pick up significant momentum, with the track finding its way into influential publications and editorial playlists. On their latest single ‘Know Where’ Buffa Blog wrote, “Dead Sea take on a sunny, buoyant approach to stage their cacophony of sound. If this troupe is predicting the future of indie pop hits, we’re liking the direction this is heading.” Indeed, their ability to create transportational soundscapes is unique; it looks as if Dead Sea will be rising further up the indie ranks over the next year. - LL
The next artist to have gathered more interest from our community during the past month, takes her name from Celtic mythology and cites being raised as a Mormon and a classical musician as two things to have really shaped her songwriting. Madge is a one-woman DIY producer and self-taught sound engineer via Women’s Audio Mission based in Los Angeles, with a love for jazz music and experimenting with different time signatures. Her songs are conceived as “an antidote to the sedative sound of contemporary pop” and current single Red James does exactly that. The track has been described by HighClouds as “a flamboyant and glorious pop mess” and it features crunchy lo-fi beats, nagging 90s rave stabs and floating vocal melodies. Discovered a year ago by Josh at BIRP! and recently featured on Noisey Beats 1 radio show where she premiered the song ‘Everywhere’, we can’t think of a better start position for this promising artist. - MP
This month’s final pick is Charlotte Carpenter, a long-term darling of the blogosphere and a deserving addition to our most promising list. The Midlands based songwriter was discovered five years ago by veteran HumanHuman member Yne before her debut EP ‘Take It All’ was released. This early record saw Carpenter gain recognition from numerous publications; as For Folks Sake wrote, “Carpenter’s voice blows you away, meanders into your senses and cuts into your soul like no-one else. You won’t be disappointed by a single moment”. There’s no doubt that her writing is personal, it’s built on lived experience and felt emotions. It has been quite a journey for the British talent since that debut EP, and it was her most recent offering ‘Babywoman’ that led to Carpenter being labelled promising. In her own words, “'Babywoman' started a year ago, at a time when I was feeling tired and defeated. Dedicating your life to music comes with its sacrifices and I was beginning to feel miles behind other women my age. Some friends would have a baby or buy a house within a year and I didn’t feel writing a few good songs was the same milestone.” We’re grateful that Carpenter kept persisting, and will continue to watch her journey with glee. - LL