Every month at HumanHuman tons of discoveries are added, but only a handful, are labelled as promising. These artists are agreed upon by our users as ones to watch and are well on their way to becoming the next big thing in music. What you see below, are the top five promising artists, as decided by the HumanHuman community.
We’ve had another extremely active month at HumanHuman with an astonishing 41 Promising Discoveries to show for it, and in February it’s been a real mixed bag of new music. It’s around this time that the sound of the year start taking shape, later to be revealed in festival line-ups and those illcited summer hits. It would appear that listeners are still keeping their options wide open as our top five finds includes vibrant Norwegian pop it-girl Sigrid, anonymous Swedish duo Snow Culture with their femme fatale debut “No Sleep”, psychadelic pop-rockers Pauw, the lush indie-R&B of Rainsford, and Superorganism’s quirky electronic introduction “something for your M.I.N.D.” Dig in to the best of February below and be sure to make time for the diverse delivery of our monthly playlist.
As a large portion of the music industry prepares to descend on Oslo for Norway’s by:Larm Festival this week, it’s perfectly fitting to mention an artist that’s been flying the Norwegian flag very high this month. Unearthed five months ago by one of our most dedicated and tireless discoverers Niels Bruwier, Bergen-via-Ålesund singer Sigrid made one hell of a splash on February 10th with her major label debut single “Don’t Kill My Vibe”. Working hard on her home territory in Norway for the past few years, her official first offering is a ferociously energetic jolt of vibrant electro-pop, and found itself riding high on many a New Music Friday playlist on release day. Since then it’s seen over 4 million streams in just under 3 weeks, which is really not too shabby at all. Numbers (whilst impressive) aren’t the most important thing here, though. What’s exciting about Sigrid, is her distinctively powerful vocal, and her seemingly innate ability to convey her emotions (often anger) through infectious, instantly likeable pop songwriting. Causing something of a label feeding frenzy towards the end of last year after some eye catching festival showcases, Island Records snapped her up and appear to have made Sigrid a high priority. Based on the strength of “Don’t Kill My Vibe”, we can see why. - JC
Remember our Debuts with a Difference article? Well, here’s a first track reveal that certainly falls into that category. “No Sleep” by anonymous duo Snow Culture is a rhtyhm led dance-rock amalgamation that instantly reminds one of forceful acts like Pumarosa and Kate Boy, with an extra ‘80s-style flair for cinematic guitar licks. The heart of the track sits around the punchy bass and femme fatale vocal, which portrays the view of the enlightened outcast, someone who objectively stands on the outside with the advantage of being more awake than the in-crowd. As the one-half of Snow Culture referring to themselves as ‘A’ explains, “I like writing as if I'm passing the mic to someone that doesn't always get the mic, or won't even ask for it, someone awake,” and A’s mysterious counterpart ‘O’ goes further, “‘No Sleep' is a song about refusing to close your eyes.” Something you certainly won’t want to close your eyes for is their debut video, directed by Andreas Öhman and Maja Kin, which takes to the snow-covered streets of Stockholm at night. Accentuating their retro influences, the visual is lo-fi, drenched in dramatic red and for the most part is remiscent of Tarantino-scripted, Tony Scott-directed urban epic True Romance. Aside from the disastrous consequences, a film about escapism is a suitable comparison for the Swedish who themselves had “grown a bit tired, musically and personally, of trying to please so many people around us. We wanted to create, for ourselves, without any outside input or ‘rules.' We didn't even tell anyone. We just did it, for us.” Only a month on from Snow Culture’s introduction to our taste-making community via Disco Naïveté and this discovery is already second in February’s finds. It’s a promising start to say the least. - HT
Over the past two years since Kimberley’s discovery of psychadelic post-rock band Pauw, our users have been in general consensus that they’re an act worth keeping an eye on, with HumanHuman’s founder Senne exurberent response to seeing them live: “Just saw them at the Glimps showcase festival and they really blew me away. Lots of potential.” From the outset this Dutch four-piece have been tipped for success, from being the most in demand act in the history of travelling festival Popronde, to a much praised debut EP featuring hit single “Shambhala”, to playing countless shows across Europe. The Holland export also found fanship and friendship in Mystery Jets, who only last year collaborated with them on High Tide / Bubblegum, an exchange of work that saw Pauw’s original track “High Tide” covered by Mystery Jets, while they rendered “Bubblegum” in their own astro-pop style. Recently the band have been a little quiet on social media, which we hope means that the self-called “savage drummer, a bombastic bassist, a mesmerizing keyboardist and a charismatic guitarist with dreamy vocals” are back in the studio recording a follow-up to their 2015 debut LP, Macrocosm Microcosm. We can only hope. - HT
Eight months ago, Going Solo let us know that Rainsford’s debut was dropping. The Los Angeles based songstress has dropped a handful of tracks so far - the most recent single being a collaboration with Swimsuit Issue titled ’Sweet Spot’. In her own words, “It has been an exciting year for me musically. I've put three singles out so far that I really love and I'm just starting to play live shows. It’s taken a lot of dedication and frustration, but I am finally in a place where I am enthusiastic about the music I'm making and eager to share it with everyone. I think that makes the little successes even sweeter.” The enthusiasm is infectious and well deserved, Rainsford is developing her own brand of introspective alt-pop characterised by soft drops and big hooks. The production is playful, but the melodies and lyrical content are sincere. Her vocal is magnificent, make no mistake - Rainsford is a powerhouse. With noteworthy range and control, she shows that she is a songwriter and vocalist in equal measure. I’ve recently had the pleasure of meeting and writing with Rainsford, who is as affable as she is talented. Keep your eyes peeled and your ears pricked for what’s to come in 2017. - AT
Anonymity continues to work its magic with Superorganism, an eight-piece group, where seven of the members are based in London and the final member is seventeen year-old Orono from Maine. Although it’s yet to be confirmed by the band themselves, word on the street is that the London collaborators of the project are none other than Jungle – who know a thing or two about anonymity. Discovered by The Indie Curator a month ago, the group’s unique debut “something for your M.I.N.D.” is an intoxicating and playful number which bops and warbles its way alongside Orono’s vocals. It’s one of those songs that surprises you with each listen, where you discover certain sounds that you hadn’t quite noticed before like the Korean line spoken in the chorus which translates to “Put something in your mind. What do you need in your heart? Put it in your mind.” With almost 100k plays on SoundCloud and 200k plays on Spotify since The Indie Curator’s on point discovery a month ago, it’s fair to say that Superorganism have already made quite an impact, and we can’t wait to hear what they have in store for us next. - DS