Every month at HumanHuman tons of discoveries are added, but only a handful, are labelled as promising. These artists are agreed upon by our users as ones to watch and are well on their way to becoming the next big thing in music. What you see below, are the top five promising artists, as decided by the HumanHuman community.
It’s already April, and that makes no sense. Fortunately, this month’s most promising artists are here to make the transition into the middle of the year a little more bearable. 1010 Benja SL and G Flip are tied for first place with 24 agrees; the two artists approach emotive writing from a different angle, with both creating something uniquely special. Callum Pitt, King Princess and PBSR make up the rest of our genre-diverse list; representing indie-folk, alt-pop and electronica respectively. - LL
Five months ago, Ground Decibels discovered an emerging producer and songwriter going by the name 1010 Benja SL. Today, he is our most promising artist of the month. Having released ‘Boofiness’ in 2017, Benja was already beginning to establish a name for himself as an enigmatic alt-soul upstart. 22 days ago, ‘Wind Up Space’ was released and the HH community began to buzz about Benja. Released via Young Turks, the new single is cinematic, expansive and raw. It’s a glimpse into an exciting mind, the writing holds a rare combination of poetic content and relatable emotion. Not often does a new act convey so much real, heart-wrenching passion in their writing; ‘Wind Up Space’ is a confident step into the limelight for Benja. As Pitchfork wrote, “It doesn’t just sound like he’s been here before, it sounds like he’s been here forever, collecting lifetimes of emotion and distilling them into this one mini-opera of hurt.” - LL
Melbourne based artist and producer G Flip is tied for March’s most promising with 24 agrees. She was added to the platform by L.A. based blogger MusicalHeARTBeat before her debut single ‘About You’ dropped earlier this year. Immediately, heads started turning with HH user Matthew Kent reviewing the track for The Line of Best Fit. He noted, “It's a massive pop earworm that bangs into action with heavy, throttling percussion”, whilst praising the track as “the best debut we’ve heard in months”. Matthew wasn’t alone, with numerous publications and curators singing G Flip’s praises. It’s clear that ‘About You’ has connected with listeners having been catapulted to almost a million streams on Spotify. The Australian multi-instrumentalist is here to stay, as is her unique brand of infectious, confident alt-pop; we can’t wait to hear more. - LL
Callum Pitt is a Newcastle based folk songwriter, added to HH by Liquicitizen over two years ago. The talented indie musician has released four singles since then, including stand-out tracks ‘Rabbits’ and ‘Happiness’. Pitt has almost two million total Spotify streams, showing the appetite for his effortlessly charming sound. It’s a gorgeous blend of warm, analogue instrumentations, stacked harmonies, glassy guitar fills and dynamic live drums. Sumptuous melodies soar and interweave with rich harmonies to create an almost hypnotic aural landscape. There are flashes of artists like Fleet Foxes and Bon Iver, whereby the song takes center stage and everything else is simply framing. Therein lies the strength of Callum Pitt, his ability to perfectly craft a well balanced indie track that will leave you humming along all day. - LL
LA-based music blogger MusicalHeARTBeat is on a roll, hitting three of our most promising artists in the past thirty days. The latest one is King Princess, a New Yorker who grew up in Brooklyn around the family’s recording studio and reportedly rejected a record contract offer in her early teens. Just one song overheard from the studio was sufficient for producer Mark Ronson to sign Mikaela for his new Columbia records supported venture. The vulnerable and caustic lyrics of her first official release 1950 paired to an up-front, honest and rebellious image, are connecting with a large audience amassing over 14 million Spotify and half a million Youtube plays since its February release. The soulful block-party sound of Sunburn and the cheeky groove of Send Pix, seem to confirm a successful future for our fourth most popular artist of the month. - MP
It is easy to think our fifth recommendation of the month burst out of nowhere three months ago if you explore his available discography, but this recent discovery by the winning team over at Going Solo has been releasing records for some time. The forthcoming EP by PBSR ‘...and Dusky Doors’ is actually the second and final chapter to a narrative started in 2016 with the release of ‘Of Flaming Souls…’, covering a four year transitional period on the life of composer and multi-instrumentalist Pablo Serrano. The end of the twelve track story was written in London during a process of “self-discovery, acceptance and freedom”, and it explores the more electronic side of his work after having created music for a five piece band, music for film and an art installation. This sense of trajectory and movement is also captured visually on the videos for the sun-kissed explosive crescendo of Lumen, and the introspective multi-layered electronica of Holding. - MP