Every month at HumanHuman tons of discoveries are added, but only a handful, are labelled as promising. These artists are agreed upon by our users as ones to watch and are well on their way to becoming the next big thing in music. What you see below, are the top five promising artists, as decided by the HumanHuman community.
Spring has almost sprung, winter is a mere memory as the weather turns and the sun finally creeps out from beyond the clouds. March’s most promising selections draw upon this emerging sense of seasonal optimism with vibrant, varied pop sounds. More Giraffes take the top spot on the back of a sumptuous string of sun-soaked singles and their debut EP ‘It Was A Joke’. Nasty Cherry stun on their debut single ‘Win’, building big melodies on top of a bass forward beat. Keelan Mak continues his rich vein of form with ‘Warm Blooded’, a dynamic synth-drenched alt-pop bop. Semma snatched the fourth spot having released ‘Ribbons & Bows’, a bold five-track filled with anthemic choruses. Cousin Kula rings in March’s picks through their eclectic, genre-bending offering ‘Brain Abroad’.
Just over a year ago perennial tastemaker publication Hillydilly.com added emerging alt-pop duo More Giraffes to the site. The pair released their debut single ‘Basement’ in 2018, garnering some significant critical support from the blogosphere, eventually accumulating over 3,500,000 Spotify streams; as Going Solo wrote, “a colorful and shimmering mix of hooky melodies, refreshing vocals and modern, glitchy beats à la Felix Snow”. Mark Hadley and Keeley Bumford had crafted a lively soundscape, full of glittering production and warped vocals. Bumford’s vocal set the twosome apart, an oxymoronic combination of nonchalance and emotiveness. Their follow up singles, ‘Dinosaur’ and ‘Not Cool’ were equally enthralling, eventually being compiled into More Giraffes’ debut EP ‘It Was A Joke’. The five-track record also contained new originals in ‘AOP’ and ‘Cloud’, two more unique slices of sizzling synth-pop. On the EP Hilly Dilly noted, “In an age where pop is becoming a bit difficult to differentiate, Californian duo More Giraffes are breathing life into the genre.” This is the band’s stand-out strength, their ability to craft fantastically fresh songs, and long may that continue.
Your friendly neighbourhood merch-wearer Matthew Kent added transatlantic four-piece Nasty Cherry to the site prior to the release of their debut single ‘Win’. The glam-pop quartet have recently signed to Charli XCX’s label Vroom Vroom Recordings; the perfect home for their luxuriously textured sound. Glassy guitars abound, colliding with dynamic drums, driven bass-lines and dreamy vocals. It’s an effortlessly charismatic combination, oozing personality and boldness; as Salvatore Maicki wrote for Fader, “the track is a potent introduction to the band's vision, a kick-drummed slow burner fueled by powder keg determination.” This feverish energy is infectious, with brash melodies left ringing through a rhythmic backdrop - ‘Win’ will slide into your favourite playlist and stay there all year.
Emerging Brisbane-based songwriter Keelan Mak was added to HumanHuman by Yne three years ago, having made a name for himself on the blogosphere with his own brand of indie tinged synth-pop. His flickering sound evoked memories of early Ben Khan, bold sound selections and stuttering drums; ‘Weigh You Down’ was the Australian artist’s first big single, eventually clocking over 230,000 streams on Spotify. His uniquely vivacious, genre-defying sound earned him a flurry of positive reviews from reputable publications; Hilly Dilly went so far as to say, “there is very little doubt he will be a household name in the weeks to come.” It was his most recent offering that tipped him over into promising territory, the hook-laden new single ‘Warm Blooded’. It’s a significant step forward for the emerging talent with warm wavy pads framing Mak’s confident vocal performance. Speaking about the track he notes, “I spent the last year trying to over-compensate with the production, but ‘Warm Blooded’ was almost like a homage to my young indie rock lover past.” It’s certainly a step in the right direction, be ready to watch Keelan take over this year.
March’s fourth pick comes courtesy of Hillydilly.com, the publication’s second winning selection this month. Having been added to the site four years ago it has been something of a long road for Semma, who eventually tipped the scales via her debut EP ‘Ribbons & Bows’. It’s a sumptuous five-track selection that showcases the Londoner’s versatility; from the upbeat alt-pop single ‘Bittersweet’ which could be a Madonna deep-cut to ‘My Boy’, an emotive heartwrencher. The record earned Semma the attention of respected tastemakers such as CLASH, who wrote “The vocal is heartfelt, earnest, and passionate, while Kingdom's production - crafted alongside Dubbel Dutch - moves from brooding heartache to the sparkle of renewed attraction.” The EP is pulled together by the strength of her songwriting, melodious and personal in equal measure; it is BANKS-esque with honestly reflective lyricism. Make no mistake, you’ll be hearing more from Semma.
This month’s final pick were added to the site three years ago by Blubb Blubb on the back of their debut single ‘Hesitation’, a satisfyingly fresh mix of assorted influences. Elements of jazz, pop, shoegaze and prog-rock all flow freely, creating a cacophony of curiously cohesive sounds. It was their new track ‘Brain Abroad’ that saw the searing sextet tip over into promising territory; it follows their signature blend of reverb-laden vocals, soft keys, sizzling percussion and expansive melody writing. Bryony Holdsworth described the tune for The Line of Best Fit as follows, “It twists and turns at such velocity that it’s difficult to keep up, kaleidoscopic colours combining to curate a palette of dazzling psychedelia.” It is giddy, dizzying and daring at once; showcasing the band’s virtuosic ability to condense wide-ranging palettes into one coherent pathway for eager listeners.