Owner of Charmfactory PR
Who are you?
Owner of Charmfactory, Digital Marketing Agency. Champion of new artists and one of the earlier adopters of music online, having started my career back in 1996 by setting up a web designer agency for artists & labels, then moved into Digital PR & Marketing.
What ways do you think women in the music industry can support one another?
I met a few amazing women when I first started working in music and they have been my guardians for many years so I would definitely seek out women with experience to support your early career.
- Be smart and choose your friends carefully, there are sadly alot of women who feel threatened and jealous which is very destructive.
- Always respond to help.
- Intro yourself to Facebook groups, there’s so many great ones out there who are supportive and often put on events.
- Gigs, gigs, gigs! This is where I meet most of the women I work with, it’s obviously more social.
What are your thoughts on the overall media representation of women in music? Do you see PRs (regardless of gender) as having a role in that?
I think it could always be better but compared to when I started back in the mid ‘90s we have come along way! There are sites, social platforms and strong voices representing us in 2017 and I believe it will continue to grow. Yes, I do see PR as having a role, but I think the wise PR will look to offer Digital Marketing advice/strategy around a campaign, particularly for artists at the beginning of their career, which is generally when we come on board.