Beth Martinez (Danger Village)
My name is Beth Martinez. I own the Danger Village, which is a music publicity company. I recently started Danger Village Music Publishing.
What changes have you seen in the music industry in regards to women?
The music industry overall seems to be valuing women's voices more than they did when I started in it 14 years ago. As recently as 2012, I was promoting several female pop artists and it was a very hard sell. Since the Icona Pop revolution, female voices are being pushed and accepted as valuable brands. It is more of the norm now for women to be able to write and sing their own work because of trailblazers like Sia and Charli XCX. I think women's voices in general are being heard more because of the power of social media. There are issues like sexual assault on college campuses that have been brushed under the rug for years which are now being brought into the forefront because of a collection of voices that won't be ignored. There is a general trend towards female leadership in Congress and in corporations like Yahoo and Facebook. I am seeing a lot more women who are younger than me starting their own music companies. Society as a whole seems to be trending towards women taking a more central position in the way things run. I am not sure if that trend is being reflected in the music industry. Billboard's Power 100 doesn't see a woman until #12- and she's paired with a man. The first solo woman on the list is at #22.
Is there anything you would still like to change?
What I would like to change is that I would like for women to realize that we are powerful as well. We have the ability to be as successful and as strong as anyone else. I do not think of this is an “us vs. them” mentality. I think we all have different strengths that can work together to make the music industry, and the world as a whole, a better place. No one is going to hand us a spot on the Billboard Power 100. We need to step up and earn our recognition for being our own powerhouses. Maybe we will start our own version of Billboard, who knows? But I want us as a whole to stop being afraid to shine and to step up to be the best versions of ourselves. No matter what that is.